For a company that has access to hundreds of gallons of neat spirit, Fairdeal Liquors has a remarkably clear-headed approach to business.
The idea of setting up a liquor business in Port Moresby, now one of the best known in all PNG, was sparked by the father and son team of Terry and George Lee, linked in a joint venture with Papua New Guineans. The enterprise took the town by storm.
One reason why Fairdeal has managed to dominate the spirits market so successfully is that the company holds the franchise for a wide range of top quality, international brands of spirits which it sells at highly competitive prices. So whether you drink whisky, brandy, gin, liqueur, rum or even vodka, Fairdeal can provide it.
The company also has its own brand of liquor, Gold Cup, which is produced solely at Fairdeal’s Gordon- based factory. Although no alcohol is distilled at the factory, selected essences together with other ingredients are blended with top quality imported spirit to give each product its own distinctive flavour.
“We make everything from Gold Cup whisky to Gold Cup vodka,” said production manager, Micky Josiah. “I think it is important to have our country’s own local brand. America has Jim Beam, Scotland has Bells and PNG has Gold Cup. We are proud of that.”
Of the 60 employees at Fairdeal, most work in the factory. Their loyalty is unquestionable and a number of them have stayed with the company since the day it o
Innovation is always encouraged, but Fairdeal’s latest venture is surprisingly uncharacteristic for a company that concentrates on alcohol – a brand of water called “H2Only”.
“H2Only, both from the point of view of taste and sales, has been excellent,” said Richard Lee, the present Managing Director. “It’s also considerably cheaper than bottled water from abroad.”
Richard is confident Fairdeal’s future in Papua New Guinea will be rosy but wants to make sure the company gives to the country as much as the country gives back. “I want to see us grow along with the country,” he said. “The business potential here is staggering and we want to be part of that. Fairdeal is in PNG to stay.”