When Bruce Dahlenburg arrived in PNG as a young civil aviation engineer back in 1975, he believed he would be back in Australia within five years. But that is not how things worked out!
Bruce recognised the opportunity for a viable consumer electronics company and opened Daltron Electronics Pty Ltd in 1977. Since then it has emerged as one of the country’s leading Information System and Office Equipment suppliers.
“I started Daltron with my car and limited funds. I rented a small office in Boroko and began selling hi-fi’s and portable stereos,” Bruce recalled with a laugh.
“It was hard work but I could see a gaping hole in the market, crying out to be filled, especially in service and repair. At that time it was very difficult to get electronic products repaired in PNG, so I began using the slogan “We Service What We Sell!” I still attribute much of our success to that philosophy. We will always stand by the products we sell.”
Once the full impact of the computer revolution reached Papua New Guinea, Daltron took another step forward by introducing photocopiers and facsimile machines to their product line providing complete information management solutions to their clients.
Now in 1995 Daltron have moved into the big time. They are building a K1.6 million manufacturing outfit, including a new showroom and office, just over the road from their showroom in Waigani Drive.
NiuLogic is the first computer to be fully assembled in PNG. Following their reputation for service Daltron offer a 3 year guarantee. It would not be possible without Daltron’s efforts in training.
Training is a vital part of running a business in PNG. At Daltron, all of the 50 staff benefit from comprehensive in-house training and many are sponsored to attend additional technical courses. Daltron also caters to the computer training needs of the general public with a regular timetable of computer courses.
“This is one of the most exciting places in the world to conduct technology-based business,” added Bruce. “Papua New Guineans are not afraid of new technology. We do not encounter the resistance to learning computer skills which is common in many other parts of the world. In the future we will do what we have always done: assess the needs of the market and provide the best products available to meet those needs.”